How SAF Group Added Sweet Flair to Their Roots n’ Boots Party
When SAF Group wanted to turn their event into something people would talk about (and taste), they asked us for custom Tiny CandyGrams that carried their branding and the spirit of the party. The result? A branded treat that felt like part of the celebration, not just an afterthought.
The Challenge: More Than Just a Giveaway
Event attendees expect swag, but the swag often ends up forgotten or tossed. SAF Group wanted an item that:
- Felt unique to their event (not just generic candy)
- Carried their logo and identity boldly
- Easy to carry and hand out
- Enhanced the guest experience (not just another item in the swag bag)
The Sugar-Fueled Solution
We built Tiny CandyGrams with custom touches so they felt like a mini brand statement + party favour combined:
- White-label branding with flair: The SAF logo jumped off the front, and the top read “Thank you for attending our Roots n’ Boots party!” to tie it back to the event.
- Bold candy mix: Blue raspberry bites paired with gourmet gummy sharks in a “firecracker popsicle” flavour (a fun blend of cherry, lemon-lime, and blue raspberry) gave contrast, flavour, and visual interest.
- Colour & design alignment: The blues tie back to SAF’s branding.
- Customizable + portable: These cubes are tiny, palmable, and perfect for handing out at booths, entrances, tables, or even at a “dessert cart” moment.
Why It Works
- Event tie-in: Nod to the event on the sticker makes it feel intentional, not random.
- Multi-sensory branding: Visual (logo, colours), tactile (cube shape), and taste (unique flavour combos) all work together to create a memorable experience.
- Standout among swag: Instead of another keychain or branded pen, guests get something fun and edible.
- Portable + shareable: Easy to carry, easy to gift, and perfect for events where guests are already juggling stuff and just want to socialize.
✨ Steal the Look: SAF Group’s Roots & Boots CandyGrams
Want to replicate this energy at your next event? Here’s how SAF did it:
- Brand + event name combo: Use your logo front & center, with a topping or wrap that explicitly references the event name or theme.
- Bold, layered flavour combos: Let your candy mix feel adventurous (like the “firecracker popsicle” sharks) so guests remember the taste.
- Fully assembled, ready to gift: No extra work for your team. We’ll handle design, candy, and assembly so your event runs smoothly.
The Takeaway
SAF Group showed that event branding doesn’t stop at banners and shirts. A small, well-designed CandyGram can become a memorable touchpoint, something guests carry, taste, and talk about. Your brand gets to ride along with the memory of the experience.
