Why Experiences Are Replacing Traditional Swag or Gifting Corporate events have changed. Not in a dramatic overnight kind of way, but in the subtle way trends usually do. A few years ago, event success often looked like a branded tote bag, a water bottle, and maybe a stress ball if we were really...

The Hidden Layers of Great Gifting At first glance, gifting can seem pretty simple. Pick a product, add a logo, choose some colours, done. But the difference between something that feels thrown together and something that actually leaves an impression usually comes down to the details people don’...

Trying to Please Everyone? Here’s How to Do It Right If you’ve ever planned gifting or treats for a team, client event, or large group, you’ve probably had this moment: You find something that looks great… and then immediately think, “Wait. What about allergies?” or maybe you're not considering i...

Branded Swag or Edible Gifts: Where Should Your Budget Go? Walk into almost any office, and you’ll see it. A branded mug that no one uses, a tote bag tucked into a drawer, or a pen that technically works… somewhere. It’s not that branded swag is a bad idea. It’s familiar, easy to order, and feels...

Self-Serve Candy vs. Curated Candy: Does It Really Make a Difference?   Let’s be honest for a second. We’ve all had that moment standing in front of a bulk candy bin, scoop in hand, fully committed to “just a few,” and somehow walking away with a bag that says otherwise. And yes, even us. We’re n...

Why Leave the Candy Gifting to the Pros? (Even When You Could DIY) We get it. On the surface, candy gifting may look simple.Pick some sweets. Scoop them up. Seal them. Done, right? We’re not here to say you can’t do it yourself. We’ve all had a moment of whipping something up on the fly.  But in ...

Does This Taste Like Soap to You Too? Let’s Talk About It Ok, we need to talk about something that comes up for a select few at our events. We’ll be in the middle of a blind candy tasting, everyone’s trying the same piece, and then it happens. Someone pauses… looks confused… and says:“Wait… why d...

If you've been here before, you already know that Sarah’s warehouse clean-up led to one very important discovery: We own 188 disco balls. Naturally, we assumed that would be the highlight. We were wrong... It Started as a Normal Clean-Up As part of our spring reset, Sarah has been deep in warehou...

My current favourites (and how I actually use them) Hi! It's me, Kyla, the Sugar Cube Marketing Manager. Do you remember on our 2025 Wrapped that I clocked in as the employee who spent the most last year? I guess that means I know my stuff! Call it an occupational hazard or an epic win. I get ask...

(Yes, We Own 188 Disco Balls) If you’ve ever wondered what happens behind the scenes at The Sugar Cube… apparently, it involves counting disco balls. A lot of disco balls. As part of kicking off the new year, Sarah has been deep in warehouse organization mode. Like, really in it. Sorting, catego...

Some stories are too good not to tell. This is one of them. A customer reached out for custom candy bags with one very clear theme: pigs. It was a quick turnaround. We designed the bags, built the candy mix, and had everything ready to go. Piggy, playful, honestly… adorable. All was well. And the...

Kid-Approved Valentine’s Gifts (An Unfiltered Review) I asked my kiddo to go through our Valentine’s collection and tell me what he liked. And why. None of this was staged or scripted, which somehow makes it even better. Kids have a way of explaining things that just… make sense. No overthinking....