What Blind Candy Tastings Teach Us About Memory Here's a question for you. If I handed you one of your favourite candies and asked you to close your eyes before taking a bite, would you know exactly what it was? Almost everyone says yes! One of my favourite parts of introducing a Blind Candy Ta...

What Candy Can Teach Us About Connection Here's something we've learned after doing this for over a decade: the best marketing doesn't always start with a product. It starts with a feeling. That's something we've had the privilege of watching unfold thousands of times through candy. At first gl...

The Surprising Science Behind Blind Candy Tastings One of our favourite things to say before every Blind Candy Tasting is this: "This isn't just a candy tasting. It's actually a marketing experiment." People usually smile, close their eyes, and assume we're joking. Five minutes later, they're que...

Does This Taste Like Soap to You Too? Let’s Talk About It Ok, we need to talk about something that comes up for a select few at our events. We’ll be in the middle of a blind candy tasting, everyone’s trying the same piece, and then it happens. Someone pauses… looks confused… and says:“Wait… why d...

Words of affirmation are sweet. But candy? Even sweeter. If you've ever given someone your last strawberry sweet cake or perfectly picked around their most favourite flavour in a mixed bag, you might already be fluent in the Candy Love Language. So let's break it down: here's what your love langu...

VIP Activation Done Right: How Oxford Properties Used a Blind Candy Tasting to Attract & Delight Guests   If you've ever hosted a big event, you know the drill: there's live music, a crowd, maybe a food truck or two. But what gets people to stop, stay a while, and actually talk to you? For Ox...

No one ever said this meeting could have been an email when snacks were involved.⁠If your boardroom is feeling more snooze-fest than brainstorming session, it might be time to bring a little summer energy inside. From long meetings to client pitches to office celebrations, sweetening the agenda c...

The Calgary Stampede is back! The Greatest Outdoor Show on Earth brings together locals and visitors for ten days of entertainment, food, and community spirit. But what if you could add an extra layer of excitement to your corporate event during the Stampede? Enter The Sugar Cube, your go-to for...

We're always tasting and sampling candy from around the globe. Now we want to bring some of that fun to you with our Blind Candy Tasting Package.   10 Occasions That Are The Perfect Setting For a Blind Candy Tasting!  Slumber Parties: First popcorn, then candy! Transform an ordinary slumber par...