Big Thanks: How Embury & West Turned Referrals Into a Wow-Worthy Gift
When it comes to referral appreciation, the best gifts feel thoughtful, intentional, and genuinely exciting to receive. For Embury & West LLP, that meant creating something bold, beautiful, and unmistakably on-brand. Their custom Gigantic CandyGrams delivered on all fronts.
These were designed as referral thank-you gifts, and from the colours to the candy mix, every detail was carefully considered to make a lasting impression. Needless to say, we were obsessed with this whole presentation!
The Challenge: Make Referral Thanks Feel Truly Special
Referral gifts can easily feel repetitive or forgettable. Embury & West wanted something that felt generous, elevated, and memorable, while still reflecting their professional brand. The goal was simple: create a thank-you that stood out the moment it was received and kept that impact long after.
The Sugar-Fueled Solution
We built these Gigantic CandyGrams from the outside in, making sure every element worked together seamlessly:
- Custom white-label sticker design: The front featured their logo, while the top included both their logo mark and full wordmark. A warm greeting reading “Happy Fall, Y’all!” tied the gift to the season and reinforced the appreciation message for referrals.
- Gradient branding that pulls you in: We used a smooth gradient across the sticker that blended Embury & West’s orange, yellow, and gold tones, drawing the eye naturally from front to back and making every side of the cube feel intentional.
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Colour-coordinated candy mix: Inside, the candy mirrored the same gradient, flowing from red to orange to yellow along the cube's interior, creating a vibrant, eye-catching finish.
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Polished, generous presentation: The Gigantic size made this feel like a true thank-you gift, not an afterthought, perfect for celebrating valuable referrals in a meaningful way.
Why It Works
- Strong brand cohesion: The gradient approach tied the stickers and candy together, creating a unified look that felt unmistakably Embury & West.
- Seasonal personality: The “Happy Fall, Y’all!” message added warmth and approachability without compromising professionalism.
- High-impact gifting: The size, colour, and presentation made this a gift people would remember and talk about.
The Takeaway
Embury & West’s CandyGrams show how referral appreciation can go beyond routine gifting. By pairing intentional design with a generous presentation, they turned a simple thank-you into a standout brand moment that felt thoughtful, polished, and genuinely exciting to receive.
✨ Steal This Look: Embury & West’s Referral CandyGrams
Want to recreate this kind of impact for your own referral or client gifting? Here’s how they did it:
- Choose a statement size: A larger CandyGram instantly elevates the experience and signals appreciation.
- Use gradients strategically: Blending brand colours across stickers and candy creates movement and visual interest.
- Tie in a seasonal message: Short, timely greetings add warmth and make the gift feel current.
- Match candy to branding: Selecting colours that complement one another makes the cube feel curated and intentional. The mix included strawberry belts, peach bites, pineapple gummy bears, and pineapple munchies.
This is referral gifting that feels thoughtful, generous, and impossible to ignore.
