It Turns Out Candy Just Changed Jobs. Why do we stop buying candy... but never stop loving it? It's something I've caught myself thinking about more than once. As kids, candy didn't require an occasion. We spent our allowance on it, traded it at school, picked it out at the movie theatre, and p...

What Blind Candy Tastings Teach Us About Memory Here's a question for you. If I handed you one of your favourite candies and asked you to close your eyes before taking a bite, would you know exactly what it was? Almost everyone says yes! One of my favourite parts of introducing a Blind Candy Ta...

Why Nostalgia Is One of the Most Powerful Marketing Tools One of my favourite marketing lessons didn't come from a textbook, a conference, or even one of our own activations. It came from a dad, a little boy, and a can of Tahiti Treat. A few years ago, we were part of an end-of-year school celebr...

What Candy Can Teach Us About Connection Here's something we've learned after doing this for over a decade: the best marketing doesn't always start with a product. It starts with a feeling. That's something we've had the privilege of watching unfold thousands of times through candy. At first gl...

The Surprising Science Behind Blind Candy Tastings One of our favourite things to say before every Blind Candy Tasting is this: "This isn't just a candy tasting. It's actually a marketing experiment." People usually smile, close their eyes, and assume we're joking. Five minutes later, they're que...

Why Experiences Are Replacing Traditional Swag or Gifting Corporate events have changed. Not in a dramatic overnight kind of way, but in the subtle way trends usually do. A few years ago, event success often looked like a branded tote bag, a water bottle, and maybe a stress ball if we were really...

If you’re planning a Stampede event, chances are drinks are already on the list. But what if they were the moment? We teamed up with a local event favourite, Suds & Sodas, to bring together their Dirty Soda Bar and our cotton candy in a way that feels equal parts nostalgic, fun, and just a li...

Does This Taste Like Soap to You Too? Let’s Talk About It Ok, we need to talk about something that comes up for a select few at our events. We’ll be in the middle of a blind candy tasting, everyone’s trying the same piece, and then it happens. Someone pauses… looks confused… and says:“Wait… why d...

If you've been here before, you already know that Sarah’s warehouse clean-up led to one very important discovery: We own 188 disco balls. Naturally, we assumed that would be the highlight. We were wrong... It Started as a Normal Clean-Up As part of our spring reset, Sarah has been deep in warehou...

There's something about early January that feels like a reset button. Computers hum back to life, people wander in with new planners (we LOVE a new planner!) and half-finished holiday cookies, and everyone is a little softer, a little unhurried, a little unsure where to start. And that makes Q1 a...