Fresh Cotton Candy Has a Clock Cotton candy is one of those wonderfully simple treats that feels a little bit like magic. Sugar goes in, a fluffy cloud comes out, and somewhere along the way we're expected not to eat half of it ourselves. But that light, fluffy texture also means cotton candy is...

There’s More Than One Way to Cotton Candy Cotton candy can be a live experience, a grab-and-go treat, a branded giveaway, a party favour, a cake topper or even the cake itself. So when someone asks us about adding cotton candy to an event, one of the first things we want to know is how you want ...

It Turns Out Candy Just Changed Jobs. Why do we stop buying candy... but never stop loving it? It's something I've caught myself thinking about more than once. As kids, candy didn't require an occasion. We spent our allowance on it, traded it at school, picked it out at the movie theatre, and p...

What Blind Candy Tastings Teach Us About Memory Here's a question for you. If I handed you one of your favourite candies and asked you to close your eyes before taking a bite, would you know exactly what it was? Almost everyone says yes! One of my favourite parts of introducing a Blind Candy Ta...

First, Tell Us What You’re Planning Corporate events can mean a lot of different things. It could be a holiday party for your entire company, a conference with hundreds of attendees, an employee appreciation event, a product launch or gala. It could also be a home builder event, grand opening, o...

Why Nostalgia Is One of the Most Powerful Marketing Tools One of my favourite marketing lessons didn't come from a textbook, a conference, or even one of our own activations. It came from a dad, a little boy, and a can of Tahiti Treat. A few years ago, we were part of an end-of-year school celebr...

What Candy Can Teach Us About Connection Here's something we've learned after doing this for over a decade: the best marketing doesn't always start with a product. It starts with a feeling. That's something we've had the privilege of watching unfold thousands of times through candy. At first gl...

There’s a Method to the Mix When you're standing in front of a wall of candy, choosing what goes into a candy buffet might seem pretty straightforward. Pick some favourites, match the colours to the event and call it a day. We look at it a little differently. After more than a decade in the cand...

The Surprising Science Behind Blind Candy Tastings One of our favourite things to say before every Blind Candy Tasting is this: "This isn't just a candy tasting. It's actually a marketing experiment." People usually smile, close their eyes, and assume we're joking. Five minutes later, they're que...

It Might Cost Less Than You Think When people first look at a professionally styled candy buffet, it's easy to assume that doing it yourself would be the less expensive option. And depending on your needs, it might be. But it's also really easy to compare the cost of a professional buffet to th...

It’s More Than a Head Count You’ve decided you want a candy buffet. Excellent choice. Then comes the question we hear all the time: how much candy do you actually need? Standard event-planning guidelines generally suggest about 115-225g of candy per guest. That gives you a starting point, but af...

Why Experiences Are Replacing Traditional Swag or Gifting Corporate events have changed. Not in a dramatic overnight kind of way, but in the subtle way trends usually do. A few years ago, event success often looked like a branded tote bag, a water bottle, and maybe a stress ball if we were really...